Time Out, the global publisher of local entertainment bibles, has today announced plans to curate a cocktail Festival in Sydney this May.
Established in 2006 to promote a better appreciation for the fine art of the cocktail, World Cocktail Week in association with Time Out, will encompass 14-days of artful imbibing (May 6-20) in venues large and small, with all events open to the public.
The Festival will climax on Monday 20th May with the famous Time Out Shakedown, the annual cocktail contest in which the best bartenders from Sydney and Melbourne enter a ring of combat to out-mix, out-muddle and out-muscle each other live on stage in a bold bid to win the audience’s vote as creator of “Australia’s greatest cocktail”.
“No publisher marries a multiplicity of lifestyles or commands as thirsty an audience as Time Out does in Sydney and Melbourne,” said Time Out joint-CEO Michael Rodrigues.
“World Cocktail Week is a great opportunity to focus our readers’ attention on the diversity of bar experiences on offer in Sydney.”
Time Out Sydney’s May issue (out May 1) will be a Cocktail special announcing a full program of events. Major hospitality groups Merivale, Keystone and Riversdale, along with a host of leading small bar operators have all indicated their support for Time Out’s World Cocktail Week festivities.
If you are a bar and would like to participate in the festival please email Myffy Rigby.
For sponsorship opportunities please contact Angus Fontaine.
Note: World Cocktail Week’s launch date of May 6 commemorates the first definition of the term “Cocktail” in print in 1806.