Case study: Content association:
Client: Nokia Lumia
To create awareness of the new Nokia Lumia and drive scale and longevity of the product in the market, by educating the target audience about the phone’s unique Live Tiles.
Time Out integrated the Nokia Live Tiles, which included tailored section and page-specific editorial, throughout the magazine. This was followed by a takeover of the popular Time Out Calendar sponsorship via a DPS branded content execution in print, and a custom integration of the calendar online. Skinning and Takeovers supported the campaign.