• Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience

Time Out websites create a fully interactive off-the-page experience providing deeper, richer content for the city enthusiast – including audio-visual features and a fully searchable listings database. Our audience is always looking to do something and because of this, online ads typically have a higher performance rate than industry average.


February 2015 (Australian Browsers)


amaa-tickAvg Daily UBs:
 30,922 
Monthly Page Impressions: 2,624,152
UB Frequency: 1.33
Avg Session Duration: 150 seconds

Source: AMAA – Audited Media Association of Australia


au.timeout.com is also audited by Nielsen Market Intelligence for Unique Audience. Auto-refreshing is for hacks; we do not auto-refresh.

amaa-horizontal-no-tick


Newsletters

Our weekly “Weekend Planner” is sent to 31,000 active users in Melbourne and 55,000 active users in Sydney. Users also sign up to monthly specialist newsletters.


Audience research by Nielsen

Want to know whose reading us? We did too and so we called in the experts.

The data below was compiled by Nielsen in a research exercise with near on 6000 Time Out readers. They surveyed our audience across all of our platforms – print, website, iphone, tablet and email newsletter. We accumulated a lot of information – more than we can set out sensibly below. Save to say, that our readers must have a pretty rigorous health regime, what with them spending large on eating out, drinking in bars to all hours (responsibly, of course), bouncing between festivals and gigs, while getting on and off planes, given half the chance.

Explore below, but if you want to know more contact Nicholas Chan.

Nielsen


Nielsen Time Out Audience Survey 2012 +  
Nielsen Consumer and Media View 2012 + Nielsen Australian Online Consumer Report 2012


Audience consumption habits

  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits

AB+ & Work status

  • Audience | Work status
  • Audience | 53% earn $70,000 or more
  • Audience | Print
  • Audience | Online
  • Audience | EDM

Age & gender

  • Time Out Australia | Audience | Gender
  • Audience age | Print
  • Audience age | Online
  • Audience age | EDM
  • Audience age | Overall

Reader attributes

  • Reader attributes | Social
  • Reader attributes | Kids
  • Reader attributes | Decision maker
  • Audience | Influencers
  • Reader attributes | SINK & DINK

Time Out product consumption

  • Audience product consumption | Print
  • Audience product consumption | Online
  • Audience product consumption | Online
  • Audience product consumption | Online
  • Audience product consumption | EDM
  • Product consumption | Food & drink
  • Product consumption | Live entertainment
  • Product consumption |nspiration
  • Product consumption | Events

 


Nielsen

Nielsen Time Out Audience Survey 2012 +  Nielsen Consumer and Media View 2012 + Nielsen Australian Online Consumer Report 2012