• Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience
  • Time Out Australia | Our audience

Audience research by Nielsen

Want to know whose reading us? We did too and so we called in the experts.

The data below was compiled by Nielsen in a research exercise with near on 6000 Time Out readers. They surveyed our audience across all of our platforms – print, website, iphone, tablet and email newsletter. We accumulated a lot of information – more than we can set out sensibly below. Save to say, that our readers must have a pretty rigorous health regime, what with them spending large on eating out, drinking in bars to all hours (responsibly, of course), bouncing between festivals and gigs, while getting on and off planes, given half the chance.

Explore below, but if you want to know more contact Nicholas Chan.

Nielsen


Nielsen Time Out Audience Survey 2012 +  
Nielsen Consumer and Media View 2012 + Nielsen Australian Online Consumer Report 2012


Audience consumption habits

  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits
  • Time Out Australia | Audience consumption habits

AB+ & Work status

  • Audience | Work status
  • Audience | 53% earn $70,000 or more
  • Audience | Print
  • Audience | Online
  • Audience | EDM

Age & gender

  • Time Out Australia | Audience | Gender
  • Audience age | Print
  • Audience age | Online
  • Audience age | EDM
  • Audience age | Overall

Reader attributes

  • Reader attributes | Social
  • Reader attributes | Kids
  • Reader attributes | Decision maker
  • Audience | Influencers
  • Reader attributes | SINK & DINK

Time Out product consumption

  • Audience product consumption | Print
  • Audience product consumption | Online
  • Audience product consumption | Online
  • Audience product consumption | Online
  • Audience product consumption | EDM
  • Product consumption | Food & drink
  • Product consumption | Live entertainment
  • Product consumption |nspiration
  • Product consumption | Events

 


Nielsen

Nielsen Time Out Audience Survey 2012 +  Nielsen Consumer and Media View 2012 + Nielsen Australian Online Consumer Report 2012